By Ameenu Shardow
Follow on Twitter @alooameenu
Cheki Ghana Limited has signed a two-year agreement with the Ghana FA to become a sponsor of the Black Stars ahead of the 2014 World Cup.
The online car selling and buying firm www.cheki.com.gh signed the agreement worth $100,000 at a ceremony held at the Ghana FA headquarters in Accra on Thursday.
Country Director of Cheki Eric Amoako Twum says the opportunity to associate with a powerful brand like the Black Stars was too much of an attraction to ignore.
“The Black Stars is the passion of the nation and we wanted to be part of something that truly binds the nation like the Black Stars,†he told GHANAsoccernet.com.
“We are looking to grow our brand and for us, the Black Stars provides us with the most powerful support needed to do this.â€
Ghana FA boss Kwesi Nyantakyi who signed the agreement on behalf of the Ghana FA says the new sponsorship deal will help further enhance the finances needed to guarantee the continued success of the Black Stars.
“What this sponsorship does is that it makes the kitty for the Black Stars bigger so that we are able to offer better bonuses to the players and also employ competent staff,†he said.
“Money plays a very key role in the success of any organisation especially football and we are happy with this new sponsorship agreement.â€
Ghana will be making a third successive appearance at the World Cup this June in Brazil.
The Black Stars look to go at least one better than their quarter final feat achieved in the last finals four years ago in South Africa.