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Hearts present blueprint to regaining dominance in Ghana and Africa

Published on: 20 September 2013
Hearts of Oak's managing director Neil Armstrong-Mortagbe

Hearts of Oak anticipate dominance on both the domestic and continental scene within the next three years in a performance blueprint revealed by Managing Director Neil Armstrong Mortagbe.

The blueprint themed ‘Restoring Phobian Glory’ will see the club undertake several strategic project intro achieving eleven key results.

The results to be achieve within a stipulated three year period include winning laurels on the field of play, stronger brand identity and merchandising drive, stronger professional outlook and stronger finances.

Managing Director Neil Armstrong Mortagbe in presenting the blueprint in an organized press conference at the club’s secretariat on Thursday says the presentation was made necessary in order to measure the progress of club.

“In my book what’s measured gets done, if you cannot measure then you cannot achieve,” he said.

“We need to restore this club to its past glory and these are things, tangibles by which we will be measuring our progress over a three-year period.

“We want to be able to make significant progress of course on the field of play and of it.

“There is a desire of every Phobian to see Hearts of Oak at the top of African football again and that is what we set out to do.

“I promise one thing, I promise hardwork and I expect everyone in the Phobian family to supporting us in this hardwork.”

The indicators or pointers presented by the managing director include enhancement of their infrastructure (with developmet of the Pobiman site at the core), create a database for registered supporters with benefits and revamp the chapters organization.

The others are to further energize the Hearts Ladies Club, the old player’s association (AHOOPA) and creating a corporate Phobian network.


This article has 4 comment(s), give your comment
  • eric says:
    September 20, 2013 09:34 am
  • Pop man says:
    September 20, 2013 07:55 am
    @Maxwell, that's what he meant by all hands on deck. Phoooobia. We trust in de trinity, Togbe, Neil and Duncan.
  • Maxwell Johnson says:
    September 20, 2013 07:43 am
    Now all hands should be on deck towards achieving this vision. The fans, the board, the playing body among other stakeholders. In Togbe, Neil & Duncan we trust, Phoooooooooobia!!!! Still The Continental Club Masters!!
  • chinpo says:
    September 20, 2013 01:30 pm
    This is a true reflection of visionary leadership at it's best. We have been there before, and we shall get there sooner than later. The Phobian spirit is behind you 'Neil'. Long live Togbe, long live ACCRA HEARTS OF OAK.