Manchester City have become the first club to introduce sleeve sponsors.
The agreement will be with existing club sponsor Nexen Tyre, a South Korean tyre manufacturer, who have renewed their current deal with the Sky Blues.
City's kit will feature the Nexen branding from the beginning of the 2017/18 season, as a rule change which comes into effect at the start of next season will allow teams to have a secondary sleeve sponsor.
The concept of a sponsored sleeve is by no means a novel idea and teams such as Santos in Brazil's top flight adopted the advertising ploy years ago.
Source: tribalfootball.com