Renowned sports analyst Jefferey Asare has taken up the appointment of Communications Director and Media Relations of Primeval Consult.
The ardent radio and television pundit has been handed the task of handling the firmâ€™s interaction with the media and the general public over a period yet to be announced.
The Marketing, Public Relations and Events management outfit in a statement making the appointment official say it was â€˜delighted to be profiting from the immense experience of Jefferey Asareâ€™ who has been a media practitioner for the past 12 years.
Primeval was responsible for brokering the $1.2m sponsorship deal between the Ghana FA and Unibank for the next three years.
It also also organized the first ever Ghana Golf Awards and is responsible for the organisation of the monthly corporate fitness program dubbed â€˜Accra Works Outâ€™.