Marketing expert and 2016 CIMG Marketing Practioner of the Year Jesse Amoh Agyepong has called on clubs to be more proactive on the market to enable them secure sponsorships for their brand.
To him, clubs must not always concentrate of financial sponsorship to manage their products but must also consider partnering already established brands for wider mileage.
The former Marketing Manager of Tigo expressed his view on the concept of sponsorship in Ghana football on the popular Football Legends Night Show on GhOne TV on Friday night.
He advised that clubs should not always approach corporate Ghana with huge packages for financial sponsorship.
“Maybe the plan should be this – we are helping to grow talents in a particular place. I have found twenty young boys or girls who are doing amazingly well. I don’t expect MTN or Vodafone to expect a club in Ghana to add value to their brand. Instead they can see it as a corporate social responsibility,” he noted.
“So the clubs must identify their needs and approach corporate Ghana with them. So if MTN or Vodafone contributes, for instance GHC200k in Social Responsibility programs, you request for it since you are also on the same tangent.
“A similar thing can be done with other companies to bring about enough to help develop the system. Sponsorships must not always be about money and clubs must not walk around with big budgets,” he added.
“So at the end of the day, the little that will come from all angles will end up pushing your brand. All your associates will begin to project you and the mileage that will give the club will be enough to attract sponsors.”
The Football Legends Night Show the current most popular TV sports show which educates clubs and footballers on how to manage their activities to develop the best of brands.
Marketing expert calls on @ghana_league clubs to be proactive to secure sponsorship for their brands pic.twitter.com/7nM76XiaM8
— Sheikh Tophic Sienu (@DeSheikh1) July 10, 2017
By: Sheikh Tophic Sienu @desheikh1 on twitter