Ghanaian Albert Adomah remains utterly unfazed by the unwanted additional attention he is attracting from Championship defenders in recent weeks.
Signed from Barnet in the summer of 2010, the 23-year-old winger has established himself as one of the English second tier's most feared wide men with his performances for Bristol City.
So much so, in fact, that anxious Robins fans are praying the Ghana international will not be prised away from Ashton Gate by a Premier League club in January.
Although the in-form Adomah represents City's best chance of escaping relegation, his new-found notoriety has come at a price. Aware of his outstanding performances on the right flank, opposition managers are now wise to the threat posed by the Londoner.
And Adomah is fast becoming accustomed to having to beat two or even three close markers whenever he receives the ball. While such attention represents a form of flattery, it means City's most creative outlet is finding it increasingly difficult to influence games.
Middlesbrough, Derby County and Nottingham Forest all deployed two men to mark Adomah in recent matches, while Coventry players surrounded him whenever he received the ball at the Ricoh Arena on Boxing Day.
Having ripped Southampton apart at Ashton Gate last month, scoring one goal and making another for Nicky Maynard in a memorable 2-0 victory, Adomah can expect similar treatment when City travel to St Mary's for the return fixture against the league leaders tonight. Yet his response is simply to shrug his shoulders and declare his intention to "move up a gear".
In typically buoyant mood, he said: "If they put two players on me, then I will have to beat them both. If they put three on me, then it is no different.
"I know I can beat two or three players by moving up through the gears and, if teams are going to try and stop me from playing, it's up to me to find a way to combat that and stay one step ahead.
"I became used to it last year and now it is happening again this season. The only way to cope with it is to switch my game up and be smart.
"Sometimes, you just have to keep it simple, not try to beat them all and run into trouble and keep possession for the team.
"There is no point trying to do too much if you are continually coming up against a brick wall.
"If the opposition are putting two or three men on me, then that means there is more room for others and the sensible thing for me to do is to find a team-mate with a pass rather than going it alone."
Fourth from bottom of the Championship and without a win in their last five games, City could be excused for fearing a visit to St Mary's, where Saints are unbeaten this season.
But Adomah welcomes the chance to complete a double over the leaders following a series of tense contests against teams at the wrong end of the table.
"It is more difficult when we play the sides around us because people expect us to win those games," he said.
"Playing the top-of-the-table side is much better, because we are underdogs and all the pressure is on the opposition. We played really well to beat Southampton at our place and there is no reason why we should be scared of them.
"We've shown that we can take points off the top sides in this league and that has to be the aim again."