Ghana's No. 1

Anger mounts over Puma treatment of Ghana

Published on: 03 November 2011

Puma has come under fire for its treatment of Ghana and the other African countries it sponsors with just two months to the Africa Cup of Nations.

The German sports goods manufacturer has unveiled its jerseys forItaly for the European Champions which starts in June.

With Africa’s top flight competition starting in January, no plan for the countries it sponsors for the Cup of Nations has been unveiled or released.

This has sparked concerns among many Africans that Puma favours its relationship with the European countries than the African nations.

There have been complaints from fans of the Black Stars in the past over the quality and style of the designs for Ghana.

Fans have been worried that no consultations are held with the Ghana FA or fans before colours of the jerseys or styles are released.

Also availability of the jerseys for purchase has been an issue for the fans to purchase online or in shops across the country which has sparked the trade in fake Puma Ghana jerseys.

Despite these concerns, Puma’s sponsorship of the Black Stars has been beneficial in financial terms since it signedGhanain 2005.

In a deal worth US$ 25m, the German company gives the GFA an annual retainer, sales royalties and performance bonuses, as well as sports footwear and clothing.

Ghana's contract with Puma ends next year.

The Africa Cup of Nations starts on 21 January and ends on 12 February.

The European Championship will be hosted byPolandandUkrainebetween 8 June and 1 July 2012.

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