Ghana FA awards bid for league patronage research

Published on: 05 November 2011

By Ameenu Shardow

The Ghana FA has contracted an advertising agency, Prime Time Limited to research into why the Premier League records low patronage.

Excitement at match venues in the league is virtually non-existent due to the gradual decline in attendance.

The Ghanaian firm is thus tasked to do a thorough assessment of the situation and make recommendations on how it can be improved.

A three-member team from Prime Time and a selected team from the GFA will be touring the various league centers to gather empirical data through questionnaires, GHANAsoccernet.com understands.

The data gathered will form the scientific basis of the recommendations expected in January.

The Ghana FA has resolved to find ways of improving the local league with patronage being one of the cardinal points of this agenda.

Already, innovations like advanced ticketing and transport provision has been adopted in helping improve attendance.

Comments

  • dj
    says: 8 years ago
    tell clubs to be a bit real and professional eg berekum arsenal which has borrowed a team name and yet is still stealing that teams jersey, how can we have interest in second team attitudes. goal keepers wear jerseys of other keepers and wear reflectors over it what nonsense
  • Hardi
    says: 8 years ago
    Make sure the game get more air time on TV in the form of highlights to enhance more publicity.
  • laka
    says: 8 years ago
    We dont need to conduct research to find out why people are not patronizing our local league. Lets rather use that money to promote participation. Biased and poor refereeing, lack of publicity, lack of support base for some teams which are one-man teams, bad pitches, exodus of good players, bad ticketing strategy, and many more.
  • Jerro,GREECE
    says: 8 years ago
    Stop using mediocre players and encourage the teams by spending some of the sponsorship monies on them and the league. How do you put all the 'DOUGH' from sponsors like guiness and anglogold into only the Blackstars?
  • Miezah
    says: 8 years ago
    1. Officiating. Match officials support certain clubs. 2. Players attitude. 3Do you remember that guy who held Toure's neck and hit him in the face in Kotoko v Hearts Supercup 3. Improve pitches. Teams like Olympics, RTU, Wise,Faisal and Hassacas have been relegated because they played in fortified stadia where match officials felt protected. Edubiase, Aduana, Arsena etc are doing well because of intimidations at their centres. 4. Acknowledge that Kotoko has no peers in Ghana. 5. Separate politics from football.
  • Oyisha
    says: 8 years ago
    Confess that Kotoko remains Ghana's most successful club, revered and adored, cherished and worshipped, the only club on whose popularity the sun never sets and all will be well with the League.