Hearts of Oak managing director Mr. Frederick Moore has confirmed the partnership between the club and Africa's leading Financial Technology Company, Cloud Africa.
Media reports suggested the Ghanaian giants have agreed on a long-term partnership deal with the continent's leading FinTech firm.
“Cloud Africa is one of the companies we’ve got strategic partnership with. What we are aiming to achieve is to balance sponsorship with commercial activity so there are some companies that we are going into strategic partnership with for commercial activity” he told Kumasi FM.
“Sponsorship is somebody giving you money and hoping that you do marketing for them, strategic partnership is both of you creating a product that you both benefit.
“That to me, is much more sustainable than the company giving you money. They can change their mind when the board, the management or the CEO changes.
“When you get strategic partnership with a company. It is much stronger because both parties benefit. It’s not just Goil and Cloud Africa, there are more.
Cloud Africa Ghana was incorporated in Ghana in 2015. It is the Ghanaian subsidiary of Cloud Africa Ltd, headquartered in London, United Kingdom.
Majority shareholder of Hearts of Oak, Togbe Afede XIV is the board chairman of Cloud Africa Ghana Limited.