Cristiano Ronaldo's rejection of Coca Cola and endorsement of water instead has been one of the enduring images of Euro 2020.
The latest reverberation of this gesture, made in a Euro 2020 press conference, has been seen with IKEA's promotion of their new Cristiano bottle on their social media platforms.
The Swedish company have labelled it a "reusable bottle for water only" and have included a specific caption designed to get their message across clearly, as they look to cash in on Ronaldo's gesture.
"Drink water, sustainably," read the caption on their social media post.
Source: m.allfootballapp.com