Bet365 vs William Hill: Which Is Better – Full Guide 2024

Two of the most prestigious bookmakers in the worldwide betting industry are Bet365 and William Hills. They have both provided outstanding services for many years. Bet265 vs. William Hills: Which one offers better features and opportunities? In this article, we will examine and compare all the important features and categories of both bookmakers and make your choice easier.

Bet365 vs. William Hill Comparison

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Sportsbook bet365 logo williamhill logo
  • Fast payment providers
  • Cricket is available
  • Free video live broadcasting feature
  • Wide variety of markets
  • Wide variety of payment systems
  • High maximum bets
  • Wide variety of in-play markets
  • Not the best signup offer
  • No regular additional bonuses
  • Not attractive loyalty program
eSports ✔️
Virtual Sports ✔️ ✔️
Casino Games ✔️ ✔️
Poker ✔️ ✔️
Bingo ✔️ ✔️
Mobile App ✔️ ✔️
Cashout ✔️
Live Streaming ✔️
Responsive website ✔️ ✔️
License Malta Gaming Authority UK Gambling Commission
Live Chat ✔️ ✔️
Phone Support ✔️ ✔️

These are two outstanding but different types of bookmakers providing great services and opportunities for their customers. Among all comparable features, we want to mention that registration with both of them is very fast and easy; they don’t require much personal details and information for account creation. William Hill provides a comprehensive sportsbook with more than 30 sports for betting, just as Bet365 does. They both provide a good selection of virtual games, such as horse racing, greyhounds, motor racing, and so on. But with Bet365, you have more betting features and a large number of games. While Bet365 suggests the best esport games from all over the world, William Hill’s esport section is empty. Though Bet365 is famous for its high odds, William Hill offers better odds. Currently, it offers about 100.000 pre-match bets. William Hill is sponsored by reputable clubs such as Tottenham, Chelsea, Everton, and Scotland. Though William Hill is a good betting provider, it doesn’t accept transactions in rupees, just as Bet365 does.

This refers to usability Bet365 is undoubtedly the winner, as its site is designed to be very accessible. Also, you have an opportunity to bet on their platform for all services using the mobile version of the website. Differences are obvious, but each of them has its better aspects. According to current research, Bet365 is better.

Bet365 vs. William Hill – How to Place a Bet?

Bet365 vs. William Hill - How to Place a Bet

To place bets with both bookmakers, you need to do the same actions. Here is an overall step-by-step guide on how to bet on Bet365 and William Hill sites:

Go to the website by typing in your address bar or use the app.

  1. Log into your account.
  2. Tap on Sports/Betting or Live/In-Play and pick the sport you want to bet on.
  3. Select the match, market, and odds.
  4. Enter your bet amount and tap on Place a Bet to finish.

Placing bets is approximately the same process for both bookmakers; it is straightforward and fast for both of them.

Bet365 vs. William Hill – Betting Shops

Bet365 vs. William Hill - Betting Shops

When referring to betting shops, we should mention that they are more specific to old bookmakers. So, in contrast to Bet365, William Hill has about 1.500 betting shops around the UK. Some people like placing their bets in betting shops as it gives the opportunity to contact other gamblers and share experiences and tips.

William Hill vs Bet365 – Mobile Apps

William Hill vs Bet365 - Mobile Apps

Both bookmakers provide Android and iOS apps. William Hill’s app provider is OpenBet, which also created apps for betting companies like Ladbrokes, Paddy Power, and Betway. Though it is a good app providing pre-match and in-play events, deposit and withdrawal feature, live broadcasting, and online casino, slots, poker, jackpots, and so on. Apps can be downloaded from their official webpage by clicking the icon of the app.

Bet365 apps are designed to be very user-friendly and cover all aspects of their services, sportsbook, live dreams, bonuses, promotions, customer support center, casino, virtual and esport games, and so on. The iOS app can be installed for the App Store, and the Android app’s access apk link is available on the Bet365 official website.

William Hill vs Bet365 – Live Betting & Streaming

William Hill vs Bet365 - Live Betting & Streaming

Analyzing both bookmakers’ live sections, we can conclude that Bet365 suggests more live betting options and more sports for betting than William Hill does. The difference is not bigger, but the live betting sports list is slightly larger with Bet365. They both provide high-quality steam video and sound, which is a big advantage. Note that you have to use a founded and verified account to be able to use the live section of Bet365.

William Hill and Bet365 – Sports Betting Markets & Odds

William Hill and Bet365 - Sports Betting Markets & Odds

Odds that William Hill and Bet365 suggest are approximately the same, especially for the most popular events they are the same. But as we all know, Bet365 is famous for its high odds, and it is obvious that the average margin for service odds is higher with them. We have counted the average margin for popular sports such as football and tennis matches to indicate the difference between Bet365 and William Hill. Bet365 average margin for football is 6-8%, and it is 6-9% for Willam Hill. For tennis, the margin is 6-10% with Bet365, and it is 5-8% with Willam Hill.

What refers to markets is that it is hard to find a winner. The two bookmakers offer the same sports and markets to their users. So this round is a draw.

William Hill and Bet365 – Bonuses

William Hill and Bet365 - Bonuses

Bet365 offers a great welcome bonus to its newcomers. They can deposit ₹400 and qualify for 15% of your deposit amount in Bet Credits up to ₹4000. To claim the bonus, you need to bet your qualifying deposit amount 12 times. The expiration time is 30 days, and the minimum odds for claiming the bonus is 1.2 or more.

William Hill’s new customers can gain a 100% deposit bonus of up to £30. To claim the bonus, you should wager at least £10 an amount 40 times within seven days.

So the winner obviously is Bet365 as it gives much time to meet the requirements of the bonus and the outcome of the bonus is bigger than it is with William Hill.

Bookmakers also provide a large selection of special promotions and bonuses for existing players, such as accumulator, cashback, daily giveaways, odds boost, and so on. William Hills has a promotion named Scratch of the day, which allows you to gain instant prizes, free bets, and some exclusive offers, which is advantageous for them. Bet365 bonuses are based on some major games, though William Hills suggests bonuses mostly for races. All in all, both bookmakers’ promotions are very similar.

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Bet365 vs William Hill – Deposit and Withdrawal

Bet365 vs. William Hill - Deposit and Withdrawal

Transaction options suggested for both bookmaker’s customers are suitable and easy to use. But in this round, William Hill is a winner as it provides more opportunities for payments than Bet365 does. You can make your transactions using cards, e-wallets, USSD codes, ATMs, payment applications, bank transfer options, and so on. In contrast to Bet365, Willam Hill suggests Paypal, MuchBetter, ecoPayz, Visa Electron, and also some other options.

Bet365 vs. William Hill – Licensing, Safety & Security

Bet365 vs. William Hill - Licensing, Safety & Security

Both bookmakers hold licenses from reputable companies. Bet365 is licensed by Malta Gaming Authority. It also holds licenses in Spain. Gibraltar, Denmark, the UK, Tasmania, and Italy.

William Hill is licensed by the Great Britain Gambling Commission. The betting company also holds licenses in Nevada, the UK, Italy, Tasmania, Spain, and Gibraltar.

William Hill vs. Bet365: Player Feedback

Suppose you are examining bookmakers; the best way to check whether they are worth using is by checking the feedback of the customers who are already well acquainted with these bookies. So let’s see what feedback tells us about Bet365 and William Hill.

So according to the feedback, customers like both bookmakers as they have put them good scores, mentioning that they like comprehensive sportsbooks, fast transactions, a large selection of bonuses and promotions, good usability, good support service working 24/7, responsible limits, variation of markets on pre-match and live events as well as competitive odds. Of course, there are also bad reviews, but most punters do like betting on Bet365 and William Hill platforms.

Bet365 vs. William Hill – Corporate Culture

Bet365 vs. William Hill - Corporate Culture

The opinion and attitudes of the employees of the company can say a lot about the indicated bookmaker. So let’s examine the feedback of employees of both bookmakers to get an overview.

Bookmaker Company General Culture

Bet365 employees rate their general culture 65/100, and William Hill employees rate their general culture 67/100. So with 2% Willam Hill is a winner.

William Hill vs. Bet365: Net Promoter Score

Bet365 NPS is -20(2 Promoters which is 40%, and 3 Detractors, which is 60%), and William Hill NPS is 0 (2 Promoters and to Detractors, both have 50 %). So Bet365 is a winner.

Bet365 vs. William Hill – Leadership Culture

According to both companies’ employee ratings and answers to some specific questions, the Bet365 leadership culture score is 55/100, and the Willam Hill score is 71/100.

Bet365 vs. William Hill – Mood Culture

According to Bet365 employees’ feedback, their company’s mood culture is rated as 78/100, and William Hill’s score is 76/100. So Bet365 again is a winner.

Bet365 or William Hill: Conclusion

It is hard to say which one is better when you are comparing two outstanding bookmakers. But as we have done the research and specified some features, and examined them one by one, we conclude that Bet365 promises a better betting experience than William Hill does. Of course, the selection is up to you. Our team also recommends getting acquainted with both bookmakers’ terms and conditions before registering. We hope our review was useful for you.


Is it possible to play on Bet365 in India?

Sure it is possible. Bet365 provides gambling in India and even accepts transactions with the Indian rupee.

Is it possible to top up the account in rupees?

With Bet365, you have an opportunity to top up your account in rupees, but William Hill doesn’t apply for INR payments.

Which bookmaker has the best technical support, William Hill or Bet365?

The help section of William Hill is a little bit confusing, and finding live chat is getting harder; also, the FAQ section is not comprehensive. On the contrary, Bet365 suggests a great support service with a comprehensive FAQ section and online chat with fast responses and detailed explanations provided by professional operators.

Liana Hovhannisyan
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