Lega Serie A's official YouTube account reaches another prestigious milestone by surpassing 6 million subscribers to the channel, an increase of 55% in 2020 alone.
The Serie A YouTube channel uploaded 1,222 videos during 2020 with an average of more than 23 new content every week. Highlights, Top Goals, Best Moments, exclusive interviews and archive images are among the videos most appreciated by users of the official Lega Serie A account.
The numbers in terms of views are also very important, with around 40 million hours of viewing and almost 900 million total views. The channel's users come from all over the world and are mainly young: 50% of them are between 18 and 34 years old.
61% of the contacts come from outside Italy, in particular from Indonesia, India, UK, US, Turkey and Russia.
The video with the highest number of views was the highlights of the Serie A TIM match between AC Milan and Juventus, with over 19 million views from around the world.
Prestigious goals achieved with the support of IMG and Little Dot Studios, Lega Serie A's partner for the development strategy of the official Lega Serie A Brand Channel on YouTube.