Asante Kotoko Chief Executive Officer, Nana Yaw Amponsah has said the club’s management wants to make the players celebrities.
He believes the players can be branded well so they can be celebrated by Ghanaians, just they do for musicians, actors and entertainment personalities.
“My Management is determined to brand Kotoko players to be celebrities just like movie stars and musicians, and this means that, where they live, where they eat and their outfits must be evolved,” he said in an interview with Kumasi-based Opemsuo FM.
“If a Kumawood actor is tagged as a celebrity, why can’t a Kotoko player be in the same tag. Our players must get an endorsement from big brands," he added.
Amponsah was appointed in August. His ambition is to make the club one of the biggest on the continent.
According to Amponsah, who contested the 2019 Ghana Football Association (GFA), the club is bigger than two main political parties in the country, the New Patriotic Party and the National Democratic Congress (NDC).
He named his management team last week. They will work together for the next three years.