Pinnacle Solution agrees blockchain partnership with Azuro

Pinnacle , with decades of industry experience in providing sportsbook solutions will now provide Azuro

with its industry renowned sports and esports prices, with the feed available to front-end operators

allowing complete connectivity to Azuro’s blockchain protocol. 

Pinnacle ,launched as Pinnacle Sports in 1998 and , after some rebranding ,officially launched as Pinnacle Solution in 2018.

The SBC (Sports Betting Community) Awarded Pinnacle three consecutive years with their prestigious

Esports Supplier of the Year accolade.

The Azuro protocol, capable of complete deployment on multiple blockchains, ensures fast and secure contact 

between independent data and liquidity providers as well as other operators.

The network then seamlessly delivers thousands of liquid betting markets to the end user 

with a fully functional UX expected from all successful web 3.0 deployment cases.

As a key player in all of Azuro protocol’s first data providers, Pinnacle Solution 

will be instrumental in providing its benchmark pricing capabilities across most sporting events

happening worldwide to all of its end users, with activity on the front end and back-end 

processed on-chain in a safe, easy flowing format.

Rohini Sardana, BD Director at Pinnacle Solution, said: 

“We’ve been advancing trading standards in sports betting for over two decades and always have an eye on 

technologies that will shape the future of our success and the wider industry.

“This partnership with Azuro is a prime example of how blockchain can take our sector forward.

We’re excited to integrate our prices into the ecosystem and to deliver a 

multi-jurisdictional user base of decentralised bettors our world-class prices.”

Paruyr Shahbazyan, Azuro Protocol’s Core Contributor, commented: “As the first truly viable decentralised

sports betting solution, it’s only right that we want the biggest names 

in sports betting to connect to Azuro.

The partnership with Pinnacle gives us the best feed and prices out there, while keeping

betting markets fully transparent, open, and trustworthy, which gives bettors the peace of mind 

that no intermediaries have any control whatsoever of their funds.

“Pinnacle Solution’s data feeds will be a significant boost for the network of front end operators

connected to Azuro, as well as their users, and we can’t wait to kick off the partnership

and push blockchain betting further into the mainstream.”

AZURO – the crucial technology for decentralisation and blockchain

implementation, was established back in 2020 and has already garnered vast media attention and thousands of active users of the protocol.

Azuro is available for providers and operators to gain from now, with Pinnacle Solution’s feed

preparing to be live in the next few weeks.