Newcastle United legend Alan Shearer says his old club risks losing "a generation of fans".
Newcastle were thrashed 5-1 at Crystal Palace in the Barclays Premier League on Saturday.
Shearer wrote in The Sun about inviting his son to matches: "I ask him if he wants to go to the match and he says 'no, no thanks dad'.
"On the odd occasion he does go with me he comes away saying 'well that was rubbish'.
"He does play football but it is rugby he really likes. There are plenty of other kids like him in Newcastle who would rather do something else than go to St James' Park.
"I genuinely believe the club is losing a whole generation of fans."