SuperSport insists they are partners with the Ghana FA in developing the local game.
The South African broadcaster have signed a three-year deal with the GFA to hold exclusive broadcast rights for the Premier League and the FA Cup.
The agreement is reported to be worth $2.1m over the three-year period even though financial details remain undisclosed due to a confidential clause.
In an official launch of the landmark agreement sealed last month, officials of SuperSport say their relationship with the Ghana FA is more of a partnership and not sponsorship.
â€œOur relationship with the GFA is more of a partnership and not sponsorship,â€ General Manager of Multichoice Cecil Sunkwa Mills said at the launch.
â€œWe look to also play our part in developing the domestic game hence our decision to partner with the Ghana FA.â€
The launch done in an informal setting gave the football administrators the opportunity to interact with officials of SuperSport.
The South African broadcaster began live telecast of the Ghana Premier League on September 22 when Hearts of Oak lost the big Ghanaian derby to Asante Kotoko.