Bet365 UK – Overview & Rating

If you watch TV – especially TV sports – you’ll struggle to miss adverts for Bet365. Founded in 2000 by Denise Coates in a portable office in Stoke-on-Trent, England, Bet365, this web-only bookmaker, has always adopted an aggressive marketing strategy.

However, Bet365 is more than just a brash publicity campaign. As a company, it pioneered many concepts that bettors now take for granted, especially cash-outs and live streams of events. Many fans reckon it is wise to have an account with Bet365 without ever even placing a bet, simply to access live footage of thousands of sporting events free of charge.

Bet365 claims to be the ‘world’s favourite online sports betting company’. With 4,000 staff (as of 2020) and £52.56 billion wagered in the financial year to March 2018 (most recent available figures), it certainly is one of the biggest players on the market. The company head office is in Stoke, where it is also the title sponsor of the Bet365 Stadium, home of English football team Stoke City. Other tie-ups have involved teams in Bulgaria.

Bet365 has licenses in Malta, the UK and Gibraltar. Bet365 has got a New Jersey licence as well, though the bookmaker is prohibited in the other states. Bet365 is also illegal in Portugal, France, Belgium, Czech Republic, Poland, Russia and the Philippines.

Football is Bet365’s main focus. The company offers a huge range of pre-game and in-game markets, with literally hundreds of different options available on the biggest matches. It also offers markets on an exhaustive range of leagues – sometimes the schedule feels like a geography lesson as much as a betting card! Luckily, Bet365 is well-designed and easy to navigate, so whether you’re betting on Barcelona in Spain or Barcelona in Ecuador, it’s not hard to find the market you need.

Of course, it isn’t just football. There’s also extensive coverage of all major sports and plenty of minor ones – anyone for a spot of bowls? Bet365 was one of the first online bookies to take an interest in Esports, potentially the booming market in the 21st century. Bet365 also has online casino and poker options.

If you want to advertise Bet365 products and at the same time benefit financially, you can join the Bet365 affiliate program (www.bet365.com).

1. Just click on the “Join” button;
2. Fill in the application form (you will get a response within 5 days)

You will get profit from each customer you refer at the rate of 30%.

Site and Apps

The site is very professional and regularly updated. It is very easy to navigate and has some useful additional features such as “Extra” with details of promotions and a host of special offers including accumulator as well as early payout offer and details of joining bonuses.

The Bet365 app is available on both Android and iOS devices, and is widely regarded as being one of the best in the business – something you would expect from a brand that operates exclusively online. Using the Bet365 app you will see that it has been designed from scratch and everything has been created in a way that lets you place the bet you want, within seconds. The Bet365 app allows users to watch a selection of live sports and racing events through the app alone, ideal for if you’re on the move.

Markets

With a wide range of markets covering more sports than you can think of :

• American Football
• Australian Rules,
• Baseball
• Basketball,
• Boxing/MMA,
• Kabaddi,
• Cricket,
• Darts,
• Esports,
• Floorball,
• Futsal,
• Football,
• Gaelic Sports,
• Golf,
• Greyhound racing,
• Handball,
• Horse Racing,
• Ice Hockey,
• Lotto,
• Motor Sports,
• Netball,
• Rugby League,
• Rugby Union,
• Snooker,
• Squash,
• Surfing,
• Tennis,
• Table Tennis,
• Virtual Sports,
• Volleyball,
• Water Polo as well as Winter Sports and Politics), it’s never hard to find a bet with Bet365.

But will you get a good price? The evidence suggests you might – sometimes. For example, on Oct. 20, 2020, Bet365 offered the best available price on three of the five horses running in the 2:50 at Exeter. The site also promises the best prices on any horse running in a race on ITV Racing. In the Champions League that day, it was less competitive, falling firmly into midtable on match odds for Paris St. Germain vs Manchester United. It was a similar story on the goals under/over markets, but Bet365 did offer the best price on Neymar as the first goalscorer and had more generous numbers for the outsiders.

The average size of the margin in prematch is 4-6%.

Bet365 games include slots, bingo and poker to try your hand at. Bet365 casino has hundreds of games to choose from including slots, bingo, roulette, blackjack and poker. Bet365 bingo has over 20 rooms available for punters.

Live Sport

Bet365 was one of the pioneers of in-play betting, offering live markets on a wide range of sports almost from day one. Today, this is a standard feature of betting – thanks in no small part to Bet365’s efforts. With that heritage, it’s no surprise that the site is among the best for the in-play punter. The usual wide range of events and markets is all present on Bet365 and correct, and there are plenty of live streams and statistical breakdowns to help you follow the action and find the winning angle.

If there’s a weakness, it comes in comparison with the exchanges. Price changes are controlled by the bookmaker here and therefore work to Bet365’s advantage. On an exchange, the prices move faster and offer greater scope for the bettor to lock in profit. That said, Bet365 was also one of the first to introduce a ‘cash-out’ option on bets, enabling punters to secure winnings (or cut losses) before the final whistle.

The average size of the margin in live (in-play) is 7-9%.

Bonuses

Like most bookmakers, Bet365 offers free bets to new customers as part of a sign-up package, with up to £100 worth of rewards from a £5 deposit. Long-standing users will benefit from early pay-outs if they back a team that opens up a big lead in football (2 goals ahead), baseball or American football games, and there are 70% odds boosts for accumulators in tennis and some football markets. And if you’re involved in a correct score, score forecast or HT/FT market on any football match, you get your money back if the game finishes 0-0.

Bet365 casino offers of up to $100 welcome bonus with $10 and 30x betting on deposit and bonus to make the balance withdrawable. You can also earn up to 100 free spins in line with your stakes.

Bet365 has its own loyalty program for casino, bingo and poker players. When you join bet365 poker you are already involved in the loyalty scheme. This program has 5 levels: Bronze, Silver and Gold, Platinium and Diamond. Each level offers specific milestone bonuses, an opportunity to take part in tournaments, gain coins which you can spend on rewards in the Bet365 store. You receive these status units according to the amount of your wagering regardless of whether you win or lose.

Bet365 casino loyalty program is comprised of 12 levels with bonuses and free spins in each and the opportunity to take part in special tournaments. For example, now if you reach the 5th level you will have the opportunity to participate in a tournament with a New year prize of $10,000.

Bet365 Bingo offers loyalty points which you can change to freebets. For instance, you can get £1 for 100 points.

Support Service

If you have an issue, even if you are not a client you can raise this on the live chat, by email, phone call or post.

Live chat works well if you are lucky not to have to wait in a queue.

Registration

Like most bookmakers, Bet365 has a simple registration process. For the majority of users, supplying a name, address and bank card details will confirm your identity and enable you to get started in a few minutes.

In order to sign in you should:

1. Click on the “Join” button;
2. Fill in the form (name, address, phone number, postcode, time zone, odd types and bonus code);
3. Accept the terms and conditions of Bet365.

However, as part of the ‘Know Your Customer’ program, designed to counter the risk of fraud and money-laundering, Bet365 reserves the right to ask for additional information, including passport details or similar photo ID, and confirmation of your address.

Depositing and Withdrawing Funds

Bet365 allows the usual range of deposits via bank cards, online payment services, bank transfers and even cheques. The minimum and maximum deposit and withdrawal in Bet365 depend on the particular payment methods and players are encouraged to set their own maximum to limit potential losses. Usually, the minimum deposit is $10.

Withdrawals are normally made in the same manner as deposits – you generally have to use the same card or payment system. The minimum withdrawal in Bet365 is also $10 and may be as much as $80,000.

Maximum and Minimum Bets

Bet365 allows stakes as small as 5p. The maximum pay-out from one bet is £2 million, although you’re unlikely to win that much of a 5p stake. On smaller markets, maximum pay-outs can be lower.

Reliability & Safety 

Bet365 is a holder of UK Gambling Commission, Malta Gambling Association and Gibraltar Gambling licences. This means that the bookie has managed to pass a good exam of reliability safety and encryption standards.

However, now not everything is going well. “The account is blocked”, “I cannot withdraw my money”, “The registration process takes too long”, “The verification process takes too long” these are the most often stressed complaints about Bet365. We assume that the problem of the first the two is due to the strict position with speculators (Bet365 is a member of the International Betting Integrity Association (IBIA)) or some system problems connected with the heavy workload of the website or apps. Maybe even both the opinions have grounds.

We strongly suggest solving the above-mentioned problems as the reputation of the company may be damaged.