Dara O'Shea's goal earned West Brom their seventh draw of the season
West Brom ended Norwich's six-match winning run as they took a well-deserved point at Carrow Road.
Dara O'Shea was left unmarked six yards out at the back post to head in John Swift's inswinging free-kick and give the Baggies an early lead.
Gabriel Sara almost levelled on his first league start of the season when his angled shot hit the bar.
West Brom looked comfortable, but were held to their seventh draw of the season when Teemu Pukki's goalbound shot struck team-mate Sam Byram and wrong-footed goalkeeper David Button.
Conor Townsend made a goal-saving challenge to deny Byram, and Button saved from Kieran Dowell, but a late Norwich winner would have been harsh on Steve Bruce's side.
The Baggies boss reacted to their miserable derby defeat by Birmingham with four changes, and their gameplan worked - ceding possession to Norwich in harmless areas while looking to break.
Yet they remain just a place above the bottom three with one win from their opening 10 matches as Byram's inadvertent finish made it seven matches unbeaten for the below-par Canaries. They stay second, three points behind leaders Sheffield United.
Norwich went into the game with eight goals in their previous three matches with Josh Sargent scoring six in his last six matches, but neither he, nor Pukki, had a sniff for much of the game as Albion kept the hosts at arm's length.
Following O'Shea's first-half opener, Jayson Molumby almost doubled the lead on the hour when he placed a side-footed effort just past the post, before Brandon Thomas-Asante smashed an effort just wide.
But the Baggies have scored more than once only twice this season and moments later they were made to pay when the hosts' equaliser was allowed to stand despite strong protests that Byram had handled the ball.
West Brom boss Steve Bruce told BBC WM 95.6:
"It's tough at the minute because again we've come here and played very, very well and I've been saying that for a lot of the games.
"We just have to keep believing it will turn. I still think we're close, but I'm aware that we have to put a couple of wins together.
"But keep playing like that and we'll be fine. Eventually it will turn for us."
[On the Norwich equaliser]: "When you see eight or nine appealing for it [handball], all around the ball, then you understand that it is. I have to say the three officials didn't do their job well enough, for me, all day long."
- Line-upsMatch StatsLive Text
Line-upsNorwich
Formation 4-3-3
1Krul2Aarons4Omobamidele5Hanley3Byram26Núñez23McLean17Gomes Sara24Sargent22Pukki20A Ramsey
- 1Krul2AaronsBooked at 58mins4Omobamidele5Hanley3Byram26NúñezSubstituted forDowellat 78'minutes23McLean17Gomes SaraSubstituted forHernándezat 60'minutes24Sargent22Pukki20A RamseySubstituted forCantwellat 88'minutes
Substitutes
- 6Gibson9Hugill10Dowell14Cantwell21Sinani25Hernández33McGovern
West Brom
Formation 4-2-3-1
1Button2Furlong4O'Shea3Townsend15Pieters8Livermore14Molumby17J Wallace19Swift11Diangana21Thomas-Asante
- 1Button2FurlongBooked at 85mins4O'Shea3Townsend15Pieters8Livermore14MolumbySubstituted forPhillipsat 90+2'minutes17J Wallace19Swift11DianganaSubstituted forReachat 87'minutes21Thomas-AsanteSubstituted forGrantat 78'minutes
Substitutes
- 10Phillips16Kelly18Grant20Reach24Palmer29Gardner-Hickman35Yokuslu
Referee:Thomas BramallAttendance:26,303Match StatsHome TeamNorwichAway TeamWest BromPossessionHome65%Away35%ShotsHome11Away11Shots on TargetHome3Away2CornersHome7Away4FoulsHome10Away13Live TextPost update
Match ends, Norwich City 1, West Bromwich Albion 1.
90'+5'Full Time
Second Half ends, Norwich City 1, West Bromwich Albion 1.
90'+5'Post update
Corner, West Bromwich Albion. Conceded by Tim Krul.
90'+5'Post update
Corner, West Bromwich Albion. Conceded by Max Aarons.
90'+3'Post update
Offside, West Bromwich Albion. Erik Pieters tries a through ball, but Adam Reach is caught offside.
90'+2'Substitution
Substitution, West Bromwich Albion. Matt Phillips replaces Jayson Molumby.
90'+1'Post update
Corner, Norwich City. Conceded by Conor Townsend.
90'+1'Post update
Attempt blocked. Sam Byram (Norwich City) right footed shot from the centre of the box is blocked. Assisted by Kieran Dowell with a through ball.
90'Post update
Todd Cantwell (Norwich City) wins a free kick in the defensive half.
90'Post update
Foul by Jed Wallace (West Bromwich Albion).
88'Substitution
Substitution, Norwich City. Todd Cantwell replaces Aaron Ramsey.
87'Substitution
Substitution, West Bromwich Albion. Adam Reach replaces Grady Diangana.
87'Post update
Foul by Kieran Dowell (Norwich City).
87'Post update
Grady Diangana (West Bromwich Albion) wins a free kick in the defensive half.
86'Post update
Teemu Pukki (Norwich City) wins a free kick on the right wing.
86'Post update
Foul by Grady Diangana (West Bromwich Albion).
85'Booking
Darnell Furlong (West Bromwich Albion) is shown the yellow card for a bad foul.
85'Post update
Aaron Ramsey (Norwich City) wins a free kick on the left wing.
85'Post update
Foul by Darnell Furlong (West Bromwich Albion).
83'Post update
Offside, Norwich City. Grant Hanley tries a through ball, but Onel Hernández is caught offside.
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Source: bbc.com