1xBet has been named the LOSC Official Regional Partner in Africa
One of the top bookmakers in the world, 1xBet, has been named the LOSC Official Regional Partner in Africa. The agreement is valid for three years. The betting business will be LOSC Lille’s regional partner in the Middle East, North, and South Africa, per the conditions of the agreement.
In accordance with the agreement, 1xBet is granted permission to use the French club’s emblem and the collective image of its players in advertising efforts. Additionally, during the club’s marquee contests in the Ligue 1, 1xBet advertisements may be visible on LED boards, and the partnership itself will be extensively covered on social media.
“This is great news. We are very pleased to cooperate with such a legendary club, which has a huge fanbase, not only in France but worldwide. Most recently, in 2021, the club became the champions of France, which is not easy because we all know what level of opponents contest this tournament.
We want to offer Les Dogues fans the opportunity to get the most vivid emotions and a new online betting experience. For 1xBet, this deal is another important step in their global strategy to support football at all levels. We expect a lot from cooperation, and rest assured, this is not the last time that 1xBet brings good news this year,” said Alex Sommers, a spokesman for the company.
It’s important to note that this is not the 1st agreement 1xBet and a top-tier French side have had in recent years. The business earlier became Paris Saint-Germain’s official partner.
Among the top bookmakers in the world, 1xBet, has operations in more than 50 nations in Latin America, Europe, Africa, and Asia, both directly and via franchisees.
About 1xBet
A well-known betting organisation with more than 15 years of expertise is 1xBet. Users of a brand may wager on thousands of activities across more than 60 sports. The business’s app and site are also accessible in more than 60 other languages.
There are cooperation between 1xBet with renowned sports teams and organisations including CAF, Serie A in Italy, and Barcelona. Popular esports organisations including Team Spirit, K23, Tundra Esports, OG Esports, and MiBR are all members of 1xBet’s partner portfolio. Numerous renowned accolades, such as the IGA, SBC, G2E Asia, and EGR Nordics Awards, have been nominated for and won by the company.
About LOSC Lille
LOSC Lille is among the most prosperous teams in France. The club has four Ligue 1 titles and eleven further top-three finishes. Six Coupe de France and the 2021 French Super Cup have been won by LOSC Lille. The club has previously taken part in many European Cup play-offs. LOSC Lille made it to the Round of 16 of the UCL in the 2006–2007 and 2021–22 campaigns.
Stars like Gervinho, Eden Hazard, Pierre-Emerick Aubameyang, and Dimitri Payet have all participated in numerous sports at LOSC Lille. And now Jonathan David, one of Ligue 1’s most prolific attackers, and Jose Fonte, a champion of Euro 2016, are teammates.