Former Manchester United striker Andy Cole believes the club cannot attract top players such as Erling Haaland in the way they once could.
United, like most of Europe's big clubs, are interested in Borussia Dortmund striker, who is already well on his way to becoming one of the best players in the world.
'To get these guys to come, Haaland for instance, you've got to entice them with something,' Cole told The Mirror.
'You've got to entice them with the possibility of winning silverware or being a year away from it.
'These guys are going to have other options, possibly Manchester City, Liverpool, Chelsea, Real Madrid, maybe Barcelona.
'If you're playing and have the option of all these clubs, where would United really figure at this moment in time?
'Even though I love United, I don't think the club now can ride on its name alone, especially when you're trying to bring these players in.
'It's not like when I signed for United. We have to be brutally honest, back then everybody wanted to go there.
'We're talking 2021 now. Does everyone want to go to United now? I'm not quite sure everyone wants to now.'