On Saturday evening (6:30 p.m.) the city derby between 1. FC Union Berlin and Hertha BSC will take place at the Alte Försterei. The "old lady" has already started an advertising campaign in advance.
In front of the 1. FC Union Berlin stadium, the colors of Hertha BSC have been on display since Monday. An advertising poster with a large blue and white flag has been in the middle of Köpenick ever since. A little provocation from the challenger who is under pressure in the derby?
"We are talking about a total of 300 spaces that we have booked throughout Berlin because we see ourselves as an association for all of Berlin and have fans all over Berlin and want to gain even more for us. The space at the Alte Försterei belongs in this booked package ", quoted" Bild "an employee of the club. Hertha wants to mobilize a large-scale advertising campaign for the city duel.
It is not the first time that Hertha has made a big splash in the run-up to a game against Köpenicker. In December 2020, the club had around ten thousand blue and white flags set up throughout the city to create a "little derby atmosphere" in times of ghost games. However, the action by the marketing department backfired because the authorities lacked approval. As numerous flags were also left lying around by the residents, the garbage collected in many places.
This problem is unlikely to arise with Hertha BSC's latest advertising campaign. Meanwhile, the opponent on the upcoming Bundesliga matchday took the blue and white poster in front of the club grounds calmly. "We didn't see it at all, didn't even notice it," "Bild" quotes a Union employee.
Source: transfermarketweb.com