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Bet254 Kenya - Overview & Rating

Bookmakers rated 3 offer mid-level services and are currently in trial period.
BR rating: 3/5
Pre-match: 3/5
In-game: 4/5
Odds: 3/5
Convenience of payments: 1/5
Support: 3/5
Workability: 3/5
Feedbacks: 1 Free Bets: Deposit/Withdraw: - / -
Mobile versions: Questions: 0 Complaints: 0 Support


Expert evaluation

Paruyr Shahbazyan
The founder of the website

When punters search for a bookmaker to register on, they care primarily for the services provided. Not only that, they would like it if that bookmaker excels in what it has to offer. Bet254 is one of the bookies that offer limited services yet excel in them.

In this review, we will cover Bet254 in detail and provide you with what you need to know about the bookmaker. Their sportsbook is quite limited, but you will not be disappointed with what it offers.

Pros and cons

High odds
Good Acca boost bonus
Limited promotions and bonuses
Limited number of sports

Characteristics of the Bookmaker – short

Convenience of payments

Bet254 – Official Company Info

Bet254 – Official Company Info

Bet254 is a new Kenyan online betting website launched in 2019 by the former owners of another bookmaker called Betpower. The goal of Bet254, as stated on their “About Us” page, is to become the top bookmaker in Kenya.

The bookmaker is licensed by the Kenyan Betting Control and Licensing Board. It is a safe and secure bookmaker which always works on putting users’ values first. Their services include a sportsbook and some jackpots.

Who cannot play at Bet254?

All Kenyan residents above the age of 18 are welcome to register with Bet254. The bookmaker has some serious age policies as it is always regulated and supervised by the respective gambling authorities. They also require all users to approve of their terms and conditions.

Business Transparency

Bet254 is licensed by the Kenyan Betting Control and Licensing Board. All its services are subjected to constant regulation by the board as it strives always to be a secure and safe betting company.

Bet254 Contact details

To contact Bet254, you can use any of the below ways:

The location of the bookmaker is in the Kenyan capital Nairobi.

Bet254 Kenya
+254 711 082 009

Major events that Bet254 covers?

Bet254 Kenya offers to bet on soccer, basketball, and tennis. Despite having a smaller range than some other bookies, this one is the best in terms of odds and game coverage for certain sports.

Website languages

Bet254 operates in English.


Expert Bet254 Review 2023


A relatively recent online bookmaker, Bet254, debuted in 2019. Since it only provides soccer, basketball, and tennis, the sportsbook is still growing. To improve its standing, the bookmaker has added a few useful features.

It is important to mention that Bet254 does not have an online casino. However, they do excel with what they provide as it is a good starting point to development. They offer good boost bonuses and other necessary features like cashout. Additionally, because of their licensing, people can wager on their website with confidence.

What do we like in Bet254?

Bet254 Kenya Homepage

  • Availability of Live Games

We are evaluating the bookmaker in light of its scale. With only a few sports available, Bet254 has performed well in terms of offering its players a suitable selection of live games within the parameters of its sportsbooks.

  • Jackpot

Bet254 offers its users a series of jackpots easily accessible from the homepage. The jackpots tackle sports too and create an alternative way of conventional sportsbook betting. The punter can choose which jackpot to participate in, and based on that, he will be given a series of choices to choose from, and the winners are ranked accordingly.

What could Bet254 improve, and What do we dislike?

One of the bookies in Kenya that is still growing is Bet254. Having said that, there are still many areas where the bookmaker can improve.

  • Limited number of sports

The variety of sports covered should be improved first. The website represents only soccer, basketball, and tennis. Even though the competitions in these sports are fairly remarkable, this is insufficient. Rugby, football, horse racing, and dog racing are growing increasingly popular in this industry.

  • No Esports

Esports is a further category that needs to be included. Another area that has received positive feedback is esports, which is also one of the most popular new betting markets.

  • Limited promotions

The absence of promotions and bonuses offers another significant improvement factor. The quantity and calibre of the available promotions initially draw a customer to a gambling site. Unfortunately, Bet254 only provides one.

Do we recommend Bet254?

To be fair to other bookies, Bet254 is not highly recommended. Even though they excel in what they offer, we cannot ignore the fact that they offer a limited sportsbook with no other major service. Plus, the bookie is closing in the near future.

Bet254 Features

Bet254 Promotional Features

In order to draw customers, Bet254 does provide a few good features. However, none of them can be categorised as promotional ones.

Bet254 Top Features

Bet254’s features are few. Yet, the bookmaker does provide an important one:


With the cash-out choice available at Bet254, you can collect your winnings even if not all of your wagers on your voucher were settled. Regardless of whether the slip wins, the payment is set once the cash-out option is selected. The majority of the markets they provide within their sportsbook have access to the feature.

{partner-link button} #View all Bet254 Features#

Bet254 Kenya score Overall Ranking: 5/10

Bet254 is a booming bookmaker, it’s true. However, their lack of promotions, constrained sports selection, and unavailability of a casino led to such a poor score when opposed to other betting companies using the following requirements:

Registration Process 0/5

  • Not accepting newcomers
  • No info provided

The bookmaker is currently not accepting any newcomers as it is set to close soon.

Security and Regulation 5/5

  • Secure
  • Legal

Bet254 is licensed by the Kenyan Betting Control and Licensing Board. All its services are secure and safe, so do not worry when betting with Bet254.

Design & Usability 4/5

  • Simple to navigate through
  • Good design

Bet254 has developed its homepage with simple navigation tools with everything clearly placed in its elements. The colours and design of the components are well chosen to suit the bookmaker’s theme and the website’s overall layout.

Mobile 3/5

  • Has all needed features
  • No mobile app

The bookmaker does not offer an application at the moment. Their mobile version of the website has all the features offered on the desktop mode as it will allow you to bet easily on the go.

Deposit & Withdrawal Options 3/5

  • Quick withdrawals
  • One payment option

Bet254 accepts payments in Kenyan Shilling via mobile money transfers as a Kenyan bookmaker. They only deal with M-Pesa, and they provide detailed instructions to follow to place a deposit.  There are no amount restrictions for deposits.

The same transaction conditions apply to withdrawals. The minimum you can withdraw is ksh10, and the maximum was found to be ksh1,000,000.

Welcome Offer 0/5

Unfortunately, there was no welcome bonus available at Bet254 at the time of writing.

Pre-Match Offer 2.5/5

  • Few sports
  • Good odds

The small selection of sports Bet254 offers one of their main drawbacks. The bookmaker covers only basketball, tennis, and soccer. Having said that, there is excellent coverage of these sports, along with competitive odds.

Pre-match offers are a critical area that might use improvement; thus, more sports should be included.

Service & Customer Support 4/5

  • Multiple contact ways
  • No live chat

Punters who bet with Bet254 can contact the customer service centre 24/7 through emails, phone calls, or direct messaging on Facebook.

Live Offer 2.5/5

  • Limited selection
  • No live streaming

Another important point to make in the live offer part is the small selection of sports. There aren’t many sports; hence there aren’t many live offers. However, compared to other bookies, the live events covered within the covered sports—tennis, basketball, and soccer—are good. They are also thought to be appealing and in the competitive area when it comes to odds.

Be aware that Bet254 doesn’t have a live streaming option.

Sportsbook Promotions 2/5

  • Limited sportsbook promotions

At the moment, Bet254 only offers Acca boosts which will boost your odds based on the number of selections made on your betting slip. The multiplying factor can reach 4.5 when making 45 selections. For a minimum of 3 legs, the odds will be multiplied by 1.02. The promo is generally good, yet there should be more offered.

Betting on Sports with Bet254 Kenya

Bet254 Kenya Sportsbook

Bet254 Kenya Sportsbook

Sports Markets and Betting Types

Soccer, basketball, and tennis are the only sports available in Bet254’s small sportsbook.

Soccer Betting

At Bet254, the predominant game of interest is soccer. When compared to other bookmakers, the representation of this sport is equally excellent. They provide wagers on the best soccer leagues, such as La Liga and the English Premier League, to the less well-known leagues and divisions, including that of Bolivia and Estonia.

Unquestionably, Bet254 excels at soccer betting. The bookmaker offers a large variety of leagues and a notable amount of markets with excellent odds. First to score, last to score, handicaps, double chances, match outcome bets, and many other market alternatives are available.

Rugby Betting

Bet254 sadly did not provide any rugby coverage at the time of writing.

Football Betting

Sadly, Bet254 did not provide any coverage of American football at the time of writing.

Cricket Betting

Cricket is a very popular sport in Africa, but Bet254 did not provide any coverage at the time of writing.

Horse Racing Betting

Bet254 did not have any horse racing betting events at the time of writing.

Dog Racing Betting

The bookmaker did not have any dog racing events scheduled at the time of writing.

Basketball Betting & NBA Betting

Basketball is yet another sport that Bet254 wants to be the best in. The NBA and WNBA, as well as the Chinese CBA and numerous other European nations and leagues, such as the Euroleague, are among the leagues they cover. They also cover basketball games in South American nations, Australia, and New Zealand. The odds offered are certainly considered to be of good quality.

Bet254 Live Betting & Streaming

Bet254 Kenya Live Betting

Bet254 Kenya Live Betting

Live betting a need for significant improvement while having a reasonable range within the confines of the three sports represented. Due to the few sports covered, Bet254 offers an inadequate live betting service. Additionally, the bookmaker doesn’t supply any match trackers or live streaming.

In-Play Betting Review at Bet254

Users of Bet254 get to enjoy a variety of live events, allowing gamblers to make wagers on the three sports offered—soccer, basketball, and tennis—while the play is still taking place.

Bet254 Live Betting Features


Even if not all of the bets on your coupon were won, you could still pay out at Bet254 to receive your earnings. Once the cash-out option is chosen, the funds are made whether the slip ultimately wins or not. The feature is available for the greater part of the markets they offer in their sportsbook.

{partner-link button} #Start live betting today#

{partner-link button} #Placing live bets at Bet254#

Sports odds assessment

The odds issued by the sportsbook are fair and favourable for the sports they serve when compared to those given by other gambling sites.

Online Casino

Bet254 did not provide any online casino services at the time this article was written.

Casino Games

The Kenyan bookmaker was not offering any casino games at the time of writing.

All Licensed Slots

At the time of writing, Bet254 sadly did not provide any slot games.

Instant Games

At the time of writing, Bet254 apparently did not provide any instant games.

Video Poker

At the time of writing, the betting company did not have any poker or poker video games.

Bet254 Esports

Despite the fact that Esports is a terrific sport that is becoming more and more well-liked in the online betting sector, the sportsbook did not present any Esports options at the time of writing.

Virtual Sports

Also, virtual sports were not offered as part of Bet254’s sportsbook, although it is another booming sports category that is being widely demanded.

Bet Games

Unfortunately, Bet254 does not have any betting games available on their website at the time of writing.

Bet254 Mobile Sports Betting

Does Bet254 have an app? Bet254 does not provide an application at the moment. They just offer a good mobile version of the website.

Desktop Review of Bet254 website

The homepage of Bet254 has been designed using uncomplicated navigational tools, with each piece clearly labelled. The components’ colours and designs have been properly picked to complement the website’s general design and the bookmaker’s theme.

Sport products
Live streaming
Cash out
- English version - Mobile version

Deposits & Withdrawals at Bet254


Bet254 accepts payments as mobile money transfers, mainly with M-Pesa.

There are no amount limitations for deposits.


Withdrawals are subject to the same transaction requirements. The minimum and maximum withdrawal amounts were determined to be Ksh 10 and Ksh 1,000, respectively.

How Long Does It Take? Both deposits and withdrawals are made quite quickly as they are simple mobile money transfers.

Will I get paid? Yes. Bet254 is a licensed and secure bookmaker that will pay you your winnings.

Bet & Win Limits

Bet254 does not set any betting or winning restrictions.

Top Bet254 Payment Options

Apart from mobile money transactions via M-Pesa, Bet254 did not accept any other option at the time of writing.

Does Bet254 accept Paypal?

Unfortunately, PayPal payment options are not yet enabled on the website.

Does Bet254 accept Bitcoin?

At the time of writing, Bet254 does not support Bitcoin or any other cryptocurrency as a form of payment.

Deposit Withdrawal
Sum Time Commission Sum Time Commission
from - to - from KSh100 to -
from - to - from KSh 100 to -

Accepted currencies

Bet254 accepts Kenyan shilling.

Kenyan Shilling

Is Bet254 Kenya Sportsbook Legal & Safe?


Doesn't accept Bookmaker Ratings
as an arbitrator
There is no company representative on Bookmaker Ratings website
Attitude to speculators:
Lower the maximums


Bet254 offers 2 ways to contact its support team in case you have an issue: email or phone call.

Response time
Response time
1-5 min
Response time
1-2 hours

Assessment history

Bet254 Kenya has been added to the Rating

Reviews (1)


You can learn about the feedback and opinion on sum withdrawals and betting in Bet254 in the “Feedback” and in the comment to the review. Learn here about the experience of Bet254 users. Share your experience with everyone.

Convenience of payments
Bonuses & Promotions
Martin Hill Beginner

Bet254 Kenya Review – FAQs

Does Bet254 accept Kenyan players?

Yes! Bet254 is a Kenyan betting site that welcomes all Kenyan players.

Does Bet254 accept Kenyan Shilling?

Yes! The Kenyan bookmaker Bet254 accepts deposits and withdrawals in Kenyan Shilling.

Is the Bet254 Bonus for New Customers Only?

Bet254 only presented the Acca Boost bonus at the time of writing; that is for all customers.

Bet254 bonuses – what’s on offer?

The bookmaker only included the Acca Boost bonus on their promotions page.

What is the Bet254 New Customer Offer?

At the time this article was written, Bet254 did not have any welcome promotions.

What software companies does Bet254 work with?

No additional information was found concerning the software that Bet254 uses.

What software do they use?

There was no additional information discovered about the software that Bet254 deals with.

What methods are there to confirm my Bet254 account?

After completing your registration, Bet254 usually sends a confirmation message to the entered mobile number. However, at the moment, the bookmaker is not accepting new registrations.

How do I fund my account? Cash out my winnings? Are there any limits or fees?

M-Pesa is the main mobile money transferring service acquired by Bet254. The bookmaker payment options are limited to only this choice.

You can use the aforementioned mobile service to withdraw your earnings. It was determined that the minimum and maximum withdrawal amounts would be Ksh 10 and Ksh 1,000, respectively.

As for extra fees, no information was found.

How to claim the Bet254 Welcome Offer?

Unfortunately, Bet254 does not have a welcoming offer at the moment.

How to bet on Bet254 in Kenya?

After choosing the event and the odds of your preference, the bet will be added to the ticket. When your selections are made, place the stake and click the “Bet Now” button when your selections are made to activate the slip.

How do I Claim the Bet254 Free Bet?

At the time of writing, Bet254 did not provide any free bet options.

How To Join Bet254?

Usually, the bookmaker would only ask for the mobile number and a 6-character password as needed entries for joining. Yet, Bet254 is not accepting newcomers at the moment.

How To Use The Bet254 Bonus?

The Acca Boost will directly apply after your slip is found to contain more than 3 selections.

How To Contact Bet254?

Bet254 Kenya accepts calls, Facebook messages, and emails.

How To Close Your Bet254 Account?

To terminate your account, you can contact customer support in any method mentioned above, and the agents will guide you with the following steps.

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