The transfer window is still months away but the 'get Paul Pogba out of Manchester United campaign' is already firmly underway from his camp.
Campaign leader Mino Raiola will never pass up the opportunity to discuss his client's future and AC Milan's draw against Juventus in the Coppa Italia on Thursday night presented the 52-year-old with another chance to ensure everyone knows Pogba is looking for a way out.
"Italy is like home for Paul. He would not mind going back to Juve but we will see what will happen after the Euros," he said. "Paul wants to play at the best level but he can't escape by Manchester United if they are in a difficult situation."
Pogba wants out. There's no secret about it. MEN Sport reported last week he has already told his teammates of his intentions and the general consensus is that it would be best for all parties if he moved on.
A shame given he hasn't reached his potential since coming back in 2016 and both the club and the player have reason to feel aggrieved by how everything has worked out. But, it's time to close this chapter and start a new one.
But, Raiola's latest comments should ring some alarm bells at United. With another big tournament this summer it means this transfer saga has the potential to run and run and run. Something everyone could do without.
You can understand why United would want to hold off on a transfer until after the Euros. Another tournament like the World Cup in 2018 and they could easily whack another £20million on the asking price for the midfielder but the damage that could be caused by holding on is not worth the extra cash the club could potentially bank.
It was links to Barcelona that dominated that transfer talk during the 2018 tournament and then the midfielder did little to diffuse the situation following the opening game of the 2018/19 season when he said he couldn't comment for fear of getting fined. The circus rolled on.
There have been comments, statements, dismissals, injuries and cryptic social media posts since and they're only going to ramp up as the summer window edges closer and Raiola plots the best way to get Pogba out of Old Trafford. And Solskjaer needs to learn from last summer's transfer mistake with Romelu Lukaku.
It's believed the Belgian forward made it clear in March he wanted to leave in the summer yet a deal wasn't confirmed with Inter Milan until transfer deadline day on August 8. The late move meant Solskjaer had no time to bring in a replacement and they've been stung with Marcus Rashford out injured.
The temptation to hold on to Pogba until later in the transfer window for a more lucrative deal, especially with the transfer window being open for longer this summer, is appealing but the domino effect of the midfielder's transfer needs to be taken into consideration.
United can't afford another window where they're scrapping around in the last few days unable to bring in the replacements they wanted. They know a Pogba transfer is on the horizon and the plans should already be in place as to how they're going to reinvest that money into the squad.
The Euros run into the pre-season tour and Solskjaer could do without the drama of a looming transfer overtaking his preparations ahead of the next campaign.
The show has gone on for too long and the sooner the curtain closes on it the better, for everyone's sake.