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Man City become first club to introduce sleeve sponsors

Published on: 18 March 2017

Manchester City have become the first club to introduce sleeve sponsors.

The agreement will be with existing club sponsor Nexen Tyre, a South Korean tyre manufacturer, who have renewed their current deal with the Sky Blues.

City's kit will feature the Nexen branding from the beginning of the 2017/18 season, as a rule change which comes into effect at the start of next season will allow teams to have a secondary sleeve sponsor.

The concept of a sponsored sleeve is by no means a novel idea and teams such as Santos in Brazil's top flight adopted the advertising ploy years ago.



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