Major League Soccer (MLS) has announced a multi-year renewal with Etihad Airways, the national airline of the United Arab Emirates, reports, www.sportspromedia.com/.
Etihad will continue to be the official airline partner of North America's top-tier soccer championship. The two parties will collaborate on 'MLS Flight Path', a social media-based campaign that will promote competitions for fans of the league. Prizes will include a VIP experience to the MLS All-Star Game and flights and holidays to Abu Dhabi.
"We are extremely proud to extend our partnership with Etihad Airways and build upon our relationship with one of the world's best airlines," said Jennifer Cramer, vice president of partnership marketing at the MLS.
"At MLS, we are dedicated to serving our global audience, which is why it is truly exciting to partner with a premium global brand whose values and approach mirror our own. Together, we will continue to build upon our commitment to global soccer and its dedicated fans."
Source: tribalfootball.com