With less than 50 days to go until the start of the World Cup, football fans will be poring over the bookmaker odds and trying to pick out some good value wagers for the tournament.
Brazil and Germany, somewhat predictably, have been made the favourites to lift the Jules Rimet trophy in Russia this year, but their odds are so short they are hardly worth backing.
Similarly, while Lionel Messi and Neymar might have the best chance of claiming the Golden Boot at the end of the competition, there is not as much excitement in backing a favourite.
Instead, it pays to go through the odds carefully in search of better prices. We've picked out a few options that we think are well worth considering here.
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Portugal not among the favourites
Perhaps the most unexpected thing to note from the World Cup odds is that Portugal are available at such a big price. Having been similarly written off at Euro 2016, Fernando Santos' side went on to win the tournament despite an injury suffered by star player Cristiano Ronaldo in the final, which they won against France thanks to an extra-time winner from Eder.
The European Championships have a stronger history than the World Cup for surprise winners, but it feels like Portugal are being underestimated again. Ronaldo may see this as his last chance to win the World Cup and he has been in scintillating form so far in 2018.
Portugal's team may lack glamour away from the Real Madrid superstar, but they were superbly organised under Santos and very hard to break down at Euro 2016. Similar tactics in Russia could see them go a long way and a price of around 25/1 looks to be far too big for them.
Golden Boot odds offer range of tempting options
While it makes sense for global greats like Messi and Neymar to top the tree in the Golden Boot betting odds for the World Cup, there looks to be better options for those who look down the list.
For example, Thomas Muller has scored 10 World Cup goals but can be backed at 25/1 to be the top goalscorer in Russia this year. With Germany lacking a world-class striker - it is arguably their only weakness - Bayern Munich star Muller will shoulder much of the goalscoring burden.
Germany really ought to go a long way in the tournament and if he hits form, he will be in the mix. The same can be said for Uruguay attacking duo Luis Suarez and Edinson Cavani. Both men are hugely prolific at club level and are each available at around the 30/1 mark to win the Golden Boot. Uruguay were semi-finalists in 2010 and could be good value at 33/1 here too.
It is a surprise to see Chelsea striker Olivier Giroud, likely to lead the line for France, available at a price of 40/1 to win the Golden Boot. France coach Didier Deschamps likes Giroud as he provides a focal point to the attack and despite Kylian Mbappe and Antoine Griezmann being available, Giroud is expected to operate in the middle of the front line for Les Bleus.
Giroud is not considered a particularly prolific player but France have a lot of attacking threat and could score plenty of goals. If they do, he could well look to be a better value bet for the Golden Boot than Mbappe and Griezmann, the Atletico Madrid star having claimed the award at Euro 2016, where France were beaten narrowly by Portugal in the final on home soil.
Outsiders who could go deep into the tournament
For those seeking unexpected odds, one of the markets of interest from the bookmakers is regarding teams reaching the quarter-finals.
Iceland are playing in the World Cup for the first time in their history and they seem to be being written off by the bookmakers as a result. This is despite the fact they were one of the most exciting teams at Euro 2016, dumping out England to reach the quarter-finals.
Can Iceland repeat the trick again at the World Cup? They have one of the toughest groups, having been paired with Argentina, Nigeria and Croatia. But that the section is wide open could suit them. Iceland will be hard to beat and in the Burnley winger Johann Berg Gudmundsson they have a winger capable of both scoring and creating a lot of goals.
Odds of 12/1 for Iceland to make it to the quarter-finals of the World Cup could prove to be very good value indeed and this simply has to be a bet worth considering for the tournament.
On the same market, Serbia at 7/1 is another wager that catches the eye. They were considered to be the team to avoid from the bottom pot at the World Cup draw.
Although they have been put in the same section as Brazil, they will certainly think they can qualify in second behind Tite's men.
Sergej Milinkovic-Savic, the Lazio midfielder many have tipped to come of age at the World Cup, is considered a future star of the sport and he could shine in Russia this summer.
For a last pick at a much smaller price, 2/1 for a South American winner looks like good value too. This covers Brazil and Argentina, as well as a potential shock winner such as Uruguay.