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Ghana FA spokesman Ibrahim Sannie feels sad over negative media reportage

Published on: 22 July 2014
Ibrahim Sannie Daara

By Patrick Akoto

Ghana FA spokesman Ibrahim Sannie Daara feels saddened by how a section of the local media have negatively portrayed him despite excelling in his role.

The world-respected journalist was appointed in 2012 to manage the communication outfit of the Ghanaian FA and has so far discharged his duties to admiration.

However, the award-winning ex-BBC journalist has not been spared the brunt of criticism from a tiny minority of local media who have questioned his modus operandi.

Sannie was headhunted for his ability after working in the local media and international media for 17 years and only accepted the job offer after turning it down on three occasions.

The top class journalist has distinguished himself admirably, spreading information about the FA evenly to all media houses spread across the hook and cranny of the African country and he feels the constant criticism of his style is unfortunate.

"It is so sad, I feel extremely sad". He is quoted by

"I don't want to compare my administration to anyone else but you all must compare what has happened in the past and make your judgment.

"Look at the relationship I have created between us, look at the opportunities we have created for some of you who don't travel to tournaments to have audio interviews and all that.

"Look at the honesty and selflessness with which I have served you all the time, I have to wake up at 4am to start granting interviews to every radio station regardless of the status and still the media don't seem to realise my service.

"Sometimes I'm honest to let them know what I know and what I don't know but the person will still want to pin you as to why you don't have any knowledge about an issue with the FA but I'm not a repository of knowledge".

"At a point, I will leave the job, at a point I will leave this job.”

There are those who feel some of Daara’s harsh critics are envious of the position he holds with some of them believed to have failed in their bid to get picked for the same job when it became vacant.

He will surely not lack offers if he decides to quit the job due to his achievements,  extensive knowledge, experience ,expertise and international links.

He is one of Sannie is one of Ghana’s famous football journalists having worked for the BBC for eight years and has a huge experience on the local media scene.

He has won several awards in the journalism profession including the FPA Award in the UK which is the crowning achievement of any journalist’s career.

Sannie holds a masters degree in International Journalism from Cardiff University in the United Kingdom.


This article has 5 comment(s), give your comment
  • Coach says:
    July 22, 2014 03:23 pm
    Who cares!!!! Massa, go to hell!!!
  • Pepper says:
    July 22, 2014 05:36 pm
    Saanie,if you like you can cry river and we will swim inside for you.Okay?.
  • woodini says:
    July 22, 2014 06:16 pm
    What a propaganda!!!! Thieves!!! You guys think we are morons and believe these non-sense. World-class journalist indeed. You were not able to manage the saga in Brazil, yet you want us to credit you for what???
  • chairmanQB says:
    July 22, 2014 08:15 pm
    Patrick Akoto, So, is this supposed to be an article or a Praise hymn because it appears you're Sannie Daara's number 1 praise singer. Oh Ghana Sports journalists!!!
  • benny says:
    July 22, 2014 09:02 pm
    Listen to that fool.Who cares.Agent of lies.You have not seen anything.